PROMOTIONAL VIDEO

"Great cinema for your brand".

 With the right promotional video, you can reach more people on the most important channels and...

  • increase your reach .
  • make your brand better known .
  • distinguish themselves from other companies .
  • convince more customers .
  • increase your sales .

Sounds good? Then get started and produce the promotional video that will make your message shine .


PROMOTIONAL VIDEOS – WHO NEEDS THEM AND WHY?


Advertising videos are always in demand when you want to reach, convince and bind people quickly, effectively and sustainably . Regardless of whether you are a sole proprietor in the event sector, head of a medium-sized company in the software business or a nature conservation association - with a high-quality advertising video you can take your marketing to a new level.

Promotional videos are used to sell new products , as well as to generate donations from NGOs. In addition, they function as important pillars in the public relations of companies : the better, higher quality, more special the promotional video, the greater the interaction of the audience. And this decides whether a video is clicked, shared and hyped on all online platforms - i.e. whether it is successful.

That's why it's so important that you don't catapult just any film into the digital world, but one that really sets you apart from the rest. This is the only way to stand out from the sea of ​​advertising offers, ensure likes and discussions and get your brand into people's minds .


WHAT MAKES A GOOD PROMOTIONAL VIDEO?


Promotional videos should always focus on the message and target audience .

What do you want to say with your video? And who do you want to reach with it?

Before production, make sure you know what your main message is and that you really know your target audience. Because that's the only way you'll know how best to address and touch these people . Because that's what advertising videos are all about: Today, advertising is much more than the mere accumulation of information about a product, a service or an idea. Advertising is a total work of art made up of information, entertainment and emotional involvement .

Storytelling is the motto here. The challenge of producing unique promotional videos is to tell a story in a matter of minutes that people can engage with. This can happen in the form of identification with a character or with expressive images that immediately evoke feelings in us . It can be a humorous promotional video with a very special twist or an extremely charming, trust-inspiring moderator. How best to wrap your message in a story depends on your company, your industry and your target audience. All that matters is that you do it. This is the only way your advertising video can have its full effect and draw people's attention to you and turn them into customers.


THESE ARE THE MOST SUCCESSFUL CHANNELS FOR YOUR PROMOTIONAL VIDEO


Place your promotional video wherever your target group is: on your website, on social media portals, at trade fairs and in your newsletter . Important: Also show your video where your products can be bought . Why? Because a promotional video, e.g. B. in the form of a product video or how-tos, convinces people much faster than any other content. The likelihood of making an online purchase increases by as much as 80% when the corresponding landing page has a video . [1] Capitalize on this by placing your promotional video on every relevant sales page .


BRAND SUSTAINABLY WITH GOOD PROMOTIONAL VIDEOS


The advantage of a good advertising video lies in its sustainability . Once you have invested, you have a powerful, omnipotent advertising tool in your hands: you can reach interested parties quickly and easily, convert them into customers in just a few steps and ensure a lasting memory effect. Do you remember the advertisements from your childhood? The music you still have in your ears when you drink your coffee? The slogan that simply goes with the car? The bearded mountain man with the purple chocolate wrapper?

All of these are the result of well-made promotional videos. Of course, times have changed and linear television has lost its place. But the mechanisms behind the conception of a real advertising video can also be implemented (slightly modified) in the digital sphere.

Even today, good promotional videos manage to rapidly advance the branding of a company and establish you as an expert in your industry .


AND DON'T FORGET:


The further you spread your video on the web, the more people will find your website. On Instagram, for example, 65% of all advertising interactions come via video . [2] No wonder: people click what interests them. And they share what speaks to you on an emotional level. Here, video as a multimedia whole has the edge. With a promotional video, you make your customers' online shopping experience as real as possible by using sound, moving images and multiple perspectives.


WHAT BELONGS IN EVERY PROMOTIONAL VIDEO


In addition to the one main message, there are other elements that you should definitely include in your promotional video so that it can be successful:

  • Your corporate identity, your logo, your colors - the video must reflect you
  • an easy-to-understand and engaging structure – make it easy for people to follow your video
  • A call-to-action – a call to action that guides your viewers beyond the video to next steps
  • a duration of approx. two minutes - 2 minutes is the magic limit at which attention wanes
  • a professional design - show that your promotional video is worth something to you
  • that certain something – that which makes your video stand out and stands out from the crowd…

What is that? It varies from company to company and product to product. How do you find out? Well – by carrying out detailed analyses, trying them out, discarding them, making them new, etc. Or by contacting us. We can look back on more than ten years of well-founded experience in the production of advertising videos and have already helped numerous customers from a wide variety of industries to be successful. Would you like to be next? Then let's talk. We advise you free of charge and without obligation and are happy to answer all your questions about your individual advertising video.